Creative jobs are not the only career option.

I have a soft spot for creatives. People who can create something out of nothing. People who are compelled to create something rather than wait for commands or briefs. Real action takers like this are inspiring.ย But are creative jobs really the only choice for creatives?

The term creative has become overused. Whilst I worked at LDN Apprenticeships, as Sales Director, I would meet 100โ€™s of young people looking to kickstart their careers. When I asked them almost half of them would describe themselves as creative. The next question though left most of them floundering:

โ€œWhen was the last time that you created something?โ€

Creatives should be creating all the time.

If you are a creative then you should be creating all the time. Even if you are not being paid to do it. I argue that everyone is creative in their own way. Creativity is defined as the use of imagination or original ideas to create something. From salespeople with crafting a message; to project managers creating new workflows. The act of creation – making something new flexes and trains the creative muscle. You will get better at coming up with new ideas and new ways of looking at problems. Just because someone is creative does not mean that the only avenue open is in the creative industries.ย 

We need creative people in other careers too, not just creative jobs.

I wish schools and colleges would take this understanding and apply in the careers advisory services. Otherwise, the net result is thousands of young people all going after highly competitive creative roles. Many of which they do not suit. All because they were told they are creative and should look for a role in the creative fields.

All jobs require creativity and most jobs if you apply creativity to them you will be more successful. For example, you can be creative in coding and build things that help people. Incredibly talented young people could be tempted into careers that there is currently a skills gap for. And also pay very well.ย 

This may seem like a bit of a rant. Sorry. But I have seen too many young people miss out on starting their careers. They have obsessed over creative roles rather than using creativity in any role.ย 

Are you creative? Are you creating?

What do you think? Are you a creative? Do you create even when you donโ€™t have to? Do you apply creativity in your day job?

If you are a young person and unsure of what you want to do, ask someone for a chat. Drop me a note on Twitter I will point you in the direction of someone who can help.ย I love interacting with people on Twitter.ย It’s a great place if you are just starting your career to make new connections.


James O'Donnell
James O'Donnell

James is on a mission to put the Social back into Social Media!